Elevated view of a factory hall with steel coils and automated production lines

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Control console overlooking an automated production line in a factory hall

Company & People · 2 August 2025

Kerry Hayes: Pioneering the Future of Manufacturing Automation

From an engineering apprenticeship in his father's Rotorua factory to the world's first fully automated, unmanned roller door production line — the story behind Tractive Group's founder.

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Coilswift coil farm with coils stored on automated coil trains

Technology · 10 July 2025

Why Coilswift is the World's Most Advanced Coil Management System

Traditional coil changeovers take 8–15 minutes of idle line time and heavy manual handling. Coilswift automates the entire process — here is how it works and what it delivers.

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